CONTENT CREATION

Branded content offers all the answers your guests are looking for.

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When prospects are visiting your online properties, they arrive with specific questions in mind. Some are easy to answer. What’s the best bar for a Moscow Mule in Manhattan? Is there a Long Beach Island hotel that can accomodate a large wedding party?

Other questions aren’t so easy to field. They’re subjective, and they require an answer with a little more finesse. How can I make this evening the most romantic she’s ever had? How can I ensure our family vacation goes off without a hitch?

Branded content offers well crafted, informative answers to the most pressing questions on your prospects’ minds at the exact moment they need it. That’s not all it does, though. It builds confidence in your brand, and when visitors to your site share your blog posts, white papers, and other content offerings, it extends your reach.

When restaurants and hotels boost their content creation, the return is exponential. Years of research has shown that effective content increases unique site traffic growth for brands and significantly improves conversion rates. Creative content builds buzz around your brand without sounding like a sales pitch, and it creates a resource for your customers and your sales team that can be used at every stage of the buyer’s journey.

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Branded content offers well crafted, informative answers to the most pressing questions on your prospects’ minds at the exact moment they need it. That’s not all it does, though. It builds confidence in your brand, and when visitors to your site share your blog posts, white papers, and other content offerings, it extends your reach.

When restaurants and hotels boost their content creation, the return is exponential. Years of research has shown that effective content increases unique site traffic growth for brands and significantly improves conversion rates. Creative content builds buzz around your brand without sounding like a sales pitch, and it creates a resource for your customers and your sales team that can be used at every stage of the buyer’s journey.

RedCap Digital works with New Jersey and New York hotels and restaurants to create branded content that convinces and converts site visitors. From press releases for opening night celebrations to destination guides for hotel visitors, we craft content that distinguishes you from your competition and elevates your brand.

With a powerful content library at their disposal, your prospects will find all the answers they need to choose your brand. RedCap content creation services include the creation and implementation of:

  • SEO Copywriting
  • Web Content
  • Blog Posts
  • Feature Articles
  • Press Releases
  • Newsletters
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