MARKETING

How does your marketing strategy compare to the competition?

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Modern consumers are actively seeking out more novel experiences, and the hospitality industry is booming as a result. This should be a windfall for distinctive, independent hotels and restaurants. However, more growth in the hospitality sector means more competition. Your prospects have more options now than any humans in history. With so many other hotels and restaurants clamoring for their attention, it can be hard to rise above the noise.

Before they make a reservation at your establishment, consumers are scrolling through review sites to see how you stack up against your competitors. They’re checking you out on social media, and they’re swinging by your website for a sneak preview. They’re assessing your location, your amenities, and your perks on their mobile devices at home and on their desktops at work.

What will prospects find when they arrive at your online properties? Is your current marketing strategy compelling enough to convince them? With an abundance of options at their disposal, it’s a buyers’ market, and your guests expect instant gratification in exchange for their loyalty. They want to make reservations for dinner from their phone, and they want to request room service and a wakeup call the same way. When they’re with you, they expect swift, personalized customer service, and they want prompt digital interactions the rest of the time.

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What will prospects find when they arrive at your online properties? Is your current marketing strategy compelling enough to convince them? With an abundance of options at their disposal, it’s a buyers’ market, and your guests expect instant gratification in exchange for their loyalty. They want to make reservations for dinner from their phone, and they want to request room service and a wakeup call the same way. When they’re with you, they expect swift, personalized customer service, and they want prompt digital interactions the rest of the time.

At RedCap Digital, we make it easy for your ideal guests to find you and impossible to resist you through strategic digital marketing platforms and creative, ongoing campaigns. We offer a comprehensive marketing suite capable of reaching and retaining guests through evocative web and print design, impeccable CRM technologies, differentiated marketing experiences, and unparalleled digital standards.

Through integrated cross-media marketing, we harness the power of digital, web, print, outdoor, and mobile tools and strategies to reach your target market wherever they are at just the right moment. We work with you to develop promotions, incentives, and customer loyalty programs that cultivate lasting relationships and convert guests into brand advocates.

Strategic digital marketing does more than improve customer loyalty and increase revenue.

Our marketing techniques and tools streamline your operations, boosting revenue and minimizing costs through automated processes. Your new, modern website empowers guests to make reservations, order, and get answers to their most pressing questions without the intervention of personnel. First-time visitors to your site will feel pampered and appreciated before they’ve ever made contact with your concierge.

With RedCap Digital guiding your marketing strategy, you can rest assured your brand message will rise above the competition.

RedCap marketing services include the creation and development of:

  • Cross-media Marketing
  • Brand Development
  • Reputation Management
  • Conversion-Focused Website Design
  • Organic Search Optimization
  • Google Pay Per Click (PPC)
  • Customer Loyalty Programs
  • Strategic Content Creation
  • WiFi Marketing
  • PR
  • Print
  • Outdoor
  • Digital Advertising
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